A growing share of Google searches end with zero clicks — the answer appears right on the results page (AI Overviews, featured snippets, the map pack). Estimate how many clicks that's costing you, and what to do about it.
Illustrative estimate for guidance — not a guarantee. Actual CTR and zero-click rates vary by query, industry and position.
The data we don't publish on the blog — fresh AI-citation studies, platform algorithm changes, FTC enforcement updates, and one client case-study every Tuesday morning.