G2 is the largest software review platform, and B2B buyers live on it. We help you invite your real users to leave verified reviews, manage responses, and grow your G2 presence — using G2's own verification and (optional) incentive program. No fake reviews, ever.
For software companies, G2 is a primary buying channel — prospects compare Grids, read reviews and shortlist vendors before ever contacting sales. Verified reviews from real users, at healthy volume and recency, directly influence pipeline.
G2 verifies reviewers (via LinkedIn or business email) so buyers can trust what they read. Uniquely, G2 permits incentives — but only through G2's own official program (e.g., G2-administered gift cards), never a private side deal from the vendor. Vendor-written or off-program-incentivized reviews violate G2's guidelines.
Complete your product profile, categories and media so reviews convert to pipeline.
We run compliant campaigns inviting genuine customers to leave verified reviews.
If you incentivize, we do it only through G2's program — never a private side deal.
Professional responses plus review insights you can use in sales and product.
G2's trust comes from verification. Reviews must be from real, verified users — and any incentive must go through G2's own program, not a private arrangement.
Source: G2 Community Guidelines.
There are cheaper ways to inflate a rating — and they get you banned. We do it the way that lasts: genuine reviews from your real customers, managed end to end.
Verified-customer generation only. No fake reviews, prohibited incentives or gating — safe from filters and the FTC.
We run campaigns, write responses and manage the whole pipeline.
Rating, review velocity and response rate — in a live dashboard.
Every review answered, promptly and professionally.
We monitor, flag policy-violating reviews and help you recover.
Start with a free audit and a clear plan. No contract.
The compliant way is to invite your real users to leave honest reviews and make it effortless — we set up review requests and follow-ups to your real customers at the right moment, so a steady flow of genuine G2 reviews comes in without you chasing them.
Yes — but only through G2's own official incentive program (such as G2-administered gift cards), never a private deal from you. Off-program incentives and vendor-written reviews violate G2's guidelines. We keep everything within G2's program.
Yes — G2 verifies reviewers via LinkedIn or business email so buyers can trust them. That verification is also why fake or fabricated G2 reviews get caught. We focus on inviting your real, verified users.
Never. We do not post reviews, use fake accounts, or write reviews for you. Every review comes from one of your actual customers, voluntarily. Fake or incentivized reviews violate G2's policies and the U.S. FTC Consumer Reviews Rule, and are routinely detected and removed.
You can't delete reviews yourself, and honest negative reviews don't qualify for removal. But G2 will remove reviews that break its policies (spam, fake, off-topic, conflicts of interest). We help you flag policy-violating reviews and, more importantly, outweigh the occasional negative with a steady flow of genuine positive ones.
Respond promptly and professionally — acknowledge the feedback and offer a next step. Most consumers expect a response, and it's a strong trust signal. We write and send professional responses for you, to every review.
Most clients see their first new reviews within a couple of weeks of launch and a visibly stronger rating within one to two months, then a steady ongoing flow.
Yes — 100%. Verified-customer generation only: no fake reviews, no prohibited incentives, no gating. Everything stays within G2's guidelines and the FTC Consumer Reviews Rule.
We'll show you where your G2 presence stands against competitors and how to grow it with genuine reviews — no obligation.
Get My Free Audit →Prepared by The Review Makers' reputation team. Verified-customer review generation only — no fake reviews, ever. Last updated September 2026.
The data we don't publish on the blog — fresh AI-citation studies, platform algorithm changes, FTC enforcement updates, and one client case-study every Tuesday morning.