Latest Articles
We analysed 2,400 law-firm Google reviews — 38% violate state bar advertising rules. Here's the audit checklist
State bar advertising rules apply to attorney responses to online reviews — and a startling share of firms are out of ...
Google killed HowTo rich results in 2023 — should you still add HowTo schema in 2026?
Most SEO blogs still parrot 'add HowTo schema' advice from 2019. Here's what actually happens in 2026 when you add it ...
Why 'buy reviews' agencies will be dead by 2027 — and what's already replacing them
Between the FTC's 2024 Review Fraud Rule, Google's stricter algorithmic enforcement and AI detection of synthetic conten...
The auto-repair review crisis — why mechanics have the lowest average stars in the US, and the 6-step playbook that fixes it
Independent auto-repair shops average 4.1★ on Google — lower than restaurants, dentists, or plumbers. The reasons ar...
Yelp's algorithm filtered 73% of our test reviews — here's what triggered the recommendation engine
We submitted 220 legitimate reviews from real users to track Yelp's filter. Three-quarters didn't show. The triggers are...
Charlotte vs Raleigh — which NC market is tougher for local SEO in 2026? (we ran 47 queries to find out)
Charlotte and Raleigh look similar on paper — comparable populations, both growing fast. Their local SEO competitive l...
We added schema to 47 industry sites and tracked them for six months — here's what actually moved the needle
We've been told for a decade that schema markup is an SEO superpower. The reality is more nuanced. Six months of trackin...