Latest Articles
You Now Need 4.5★ to Even Be Considered
In 2026 a star rating is a filter, not a vanity metric. Most shoppers won't consider a business under 4 stars — but a ...
Google Now Lets People Leave Anonymous Reviews. Here's What It Means for Your Business.
Google rolled out anonymous (pseudonymous) reviews in late 2025. Here's what actually changes for your business — and ...
AI Now Answers 87% of Searches. Here's How Local Businesses Still Get Found.
AI Overviews now appear on ~87% of business searches, and most end without a click. Here's how local businesses get cite...
The SaaS founder's guide to G2 vs Capterra vs TrustRadius vs Gartner Peer Insights — 2026 conversion data
Four B2B SaaS review platforms, four different buyer audiences, four different conversion economics. The data on where t...
Tampa's hurricane-season reputation playbook — managing reviews when you can't respond for two weeks
Every hurricane season Tampa businesses face a review-crisis window. Closed for 2–14 days, no internet, customers post...
AI Overviews are stealing 40% of your clicks — here's the 5-page template to win them back
Google AI Overviews now appear on 47% of US queries and reduce CTR even for cited sources. The fix isn't more content ...
We rewrote 12 'pillar pages' to AI-citation format — here's the 7-element template that moved the needle
Most pillar pages were built for 2020 SEO — long, keyword-stuffed, dense. AI engines don't reward density. We re-engin...
The 2026 AI Citation Report: How 500 brands actually show up inside ChatGPT, Gemini & Perplexity
We pulled together six months of public AI-answer data covering 500 mid-market brands. The pattern of who gets cited and...