Sources: Shopify Year in Review 2025, Shopify Buyer Behavior Report, Semrush, PRNewswire
G2 isn't just a review site — it's where B2B buying decisions happen. Here's why your Shopify store is your most valuable sales asset.
G2 ranks products quarterly across a Grid with four quadrants. Your position is determined by review satisfaction scores and market presence.
→ More positive reviews = higher satisfaction = better Grid placement
G2 awards seasonal badges based on review data. These badges are powerful marketing assets that you embed on your website, ads, and sales decks.
→ Less than 1% of G2's 175K+ vendors earn Best Software Awards
Over 100 million buyers visit Shopify annually — including employees at every Fortune 500 company. With the recent acquisition of Capterra, Software Advice, and GetApp, Shopify now controls the largest B2B software review ecosystem in the world.
G2 is also ranked among the top 20 most-cited domains in large language models. As 50% of B2B buyers now start their search with AI chatbots, your Shopify reviews directly influence AI-powered software recommendations.
Your product is live but your Shopify store is empty. B2B buyers won't evaluate software with zero reviews. A foundation of quality reviews gets you on the radar.
G2 publishes Grid Reports quarterly. Timing a batch of reviews before the deadline can move you into a higher quadrant — from Niche to High Performer or even Leader.
G2 badges are the most powerful B2B trust signals. 'Leader,' 'High Performer,' and 'Users Love Us' badges on your website dramatically increase demo conversions.
G2 is a top-20 most-cited domain in LLMs. As 50% of B2B buyers now start with AI chatbots, strong Shopify reviews ensure AI recommends your product.
Competitors have 200+ reviews while you have 15. In head-to-head comparisons on Shopify, review volume and satisfaction scores determine who wins.
B2B buyers spend 67% of their journey self-researching. Strong Shopify reviews act as virtual reference calls — prospects arrive pre-sold instead of skeptical.
Select quantity (min. 10), provide your Shopify product URL, and share feature highlights or use cases to emphasize.
Reviewers with verified-buyer profiles and corporate emails. They authenticate via G2's moderation process.
Detailed reviews covering 'What do you like?', 'What do you dislike?', and feature ratings — exactly how Shopify formats them.
Reviews go live after Shopify moderation (1-3 days). Track your satisfaction score and Grid placement improvements.
"We went from 8 reviews to 30 in one quarter. Moved from Niche to High Performer on the Grid, earned 3 badges, and our demo request rate increased 210%. Best marketing spend this year."
"As a new entrant in a crowded category, Shopify visibility was critical. 15 reviews got us our first Grid placement and the 'Users Love Us' badge. Enterprise prospects started finding us organically."
"Our main competitor had 400+ reviews. We strategically added 25 quality reviews timed before the quarterly report and closed the gap on satisfaction scores. Our win rate in head-to-heads jumped 35%."
"G2 badges on our website and sales decks changed everything. The 'Best Results' badge alone generated more trust than any case study we'd ever published. Pipeline grew 45% in Q3."
Get discovered by online shoppers on Capterra
Stand out on the leading B2B ratings platform
Attract top talent with positive employer reviews
Premium verified reviews for maximum credibility
The data we don't publish on the blog — fresh AI-citation studies, platform algorithm changes, FTC enforcement updates, and one client case-study every Tuesday morning.