When ChatGPT, Gemini, Perplexity or Google AI answers your customer's question, will your brand be cited? Generative Engine Optimization (GEO) engineers the schema, content and entity signals that 9 leading AI engines reward with citations.
You need both — but the playing field has moved. Here's how generative-engine optimization is different.
Most agencies "optimise" blind. We give you a real-time view of how every major AI engine sees your brand — and what's changing.
% of priority queries where your brand is quoted by AI engines vs competitors.
How often your brand appears inside Google's AI-generated answer box.
Positive / neutral / negative tone of AI-generated brand mentions, by engine.
What questions real users ask AI engines in your category — pulled monthly.
Side-by-side breakdown of who AI engines cite for your priority topics.
Exact URLs the AI engines link to — your pages, competitor pages, third-party.
How accurately AI engines describe your brand, services, founders, and locations.
Product-level citations in AI shopping answers (Google, ChatGPT, Perplexity).
Geo-specific AI answers — "best [service] near me" coverage by city.
Sessions attributed to ChatGPT, Perplexity, Gemini, Copilot, etc. via GA4 + server logs.
GPTBot, ClaudeBot, PerplexityBot, Google-Extended hits per page, per day.
Google + Bing knowledge-graph completeness, accuracy & freshness.
GEO isn't a single tactic — it's a stack. We build the entity, content, technical and trust signals AI models look for when deciding who to quote.
Organization, Person, Service, Product, FAQ, HowTo, speakable + sameAs graphs that explicitly tell every AI model who you are.
Expert-led answers with original data, clear takeaways & inline citations — the format LLMs reach for first when summarising.
Original images, charts, short video & audio. Google's AI guide explicitly says multimodal content lifts your odds of being surfaced.
Google Business Profile, Merchant Center feeds & knowledge-graph entity claims so AI can pull verified brand facts.
Earned mentions on Reddit, Quora, Wikipedia, GitHub, YouTube, podcasts & industry directories — the sources AI engines weight heavily.
We mine real LLM prompt volumes to find the queries actually being asked — then build content to win them.
Product feeds, review markup, comparison content & merchant graphs that lift product-level citations across AI shopping answers.
Daily monitoring across 9 AI engines, monthly executive dashboards, & quarterly competitor share-of-voice deep-dives.
Most GEO tools are dashboards. Most agencies cover one slice. We're a full-service team that ships the schema, the content, the reviews, and the AI monitoring — all under one roof.
| The Review Makers | Profound / Otterly | Generic SEO Agency | DIY | |
|---|---|---|---|---|
| 9-engine AI citation monitoring | ✓ | ✓ | ✗ | ✗ |
| Full schema & entity engineering | ✓ | Partial | Partial | ✗ |
| Original expert content & media | ✓ | ✗ | ✓ | DIY |
| Reviews & reputation management | ✓ | ✗ | ✗ | ✗ |
| Google Business Profile & local SEO | ✓ | ✗ | Sometimes | ✗ |
| Cross-platform mention building | ✓ | ✗ | Sometimes | ✗ |
| Done-for-you (not just software) | ✓ | ✗ | ✓ | ✗ |
| Starts from | $1,500/mo | $499–$1,499/mo | $2,500+/mo | Your time |
We read Google's official AI optimisation guide so you don't have to. Here's what their docs actually recommend.
llms.txt file — it's noise, ignored by GoogleSource: Google Search Central — Optimizing for generative AI in Google Search.
A repeatable four-stage system we run on every GEO engagement.
Schema, entity, content & citation baseline. 70+ checks against Google's AI optimisation guide.
Org graph, Person + Service + Product + FAQ + HowTo schemas with verified sameAs and speakable markup.
Expert-led answer content, original imagery, short video, and earned mentions across the platforms AI models trust.
Daily tracking across 9 AI engines — refine to grow citation share.
Averaged across 47 brands across SaaS, dental, legal, hospitality & e-commerce.
"Within 90 days The Review Makers had us cited in Google AI Overviews for our top 20 priority queries — and we started showing up in ChatGPT answers for the first time. The monthly dashboard is the only thing my CMO opens on a Monday."
Monthly retainers. No setup fees. Cancel anytime after the first 90 days.
The 10 questions we get most often from founders and marketing leads.
We'll run a free GEO audit across all 9 AI engines, score 12 visibility metrics, and send you a 14-page report inside 5 business days. No obligation.
Get my free GEO audit →The data we don't publish on the blog — fresh AI-citation studies, platform algorithm changes, FTC enforcement updates, and one client case-study every Tuesday morning.